The three Japanese characters within the word “Kitaya” read “Joy”, “Many”, “Homes”, and to this day represent Kitaya’s corporate philosophy of “Spreading Joy, One Sake at a Time”.
Also, because founder Saikichi had such a passion for brewing sake and employed himself as the chief brewer, the family rule that “The Owner should brew the Sake” has been passed down through the generations.
Kashichi, the third generation director, managed to survive the Meiji Restoration’s sweeping new practices, vastly expanding the business.
Two generations later, Mitsutaro submitted his Sake to the biannual competition held by the National Institute of Brewing and Kyushu Okinawa Institute of Brewing and won top awards in all three competitions during the first six years of the Showa period (1926 – 1931), winning the “Honorary Award” during those years.
A year later, in 1932, the Honorary Memorial Brewery was built. The brewery was reestablished in 1951 as the Shirahana Brewery Co., Ltd., based on the popular Shirahana Sake brew of the time.
In 1973, Shigeru, the sixth generation director, was one of the first to implement new reduced-pressure distillation techniques. These skills allowed him to develop a new shochu that was significantly more aromatic than other existing shochus of the time.
A year later, he developed refined sake into a cooking wine and introduced Sake Mirin, which quite substantially grew the business further.
When the industry was shaken by the abandonment of the grading system used to classify sake, we renamed our company Kitaya Co., Ltd. to remind ourselves of the venturous spirit of our origins and to challenge ourselves to improve.
In order to further improve the quality of our products, we built a new production facility in 1997 equipped with the newest bottling technology. This was all in an effort to produce the best top shelf Daiginjyo and Junmai ranked sake. We began exporting these top shelf sake in 1998 and currently have networks in threeten countries.
In 2011, our Junmai Daiginjyo Kansansui sake was entered into the San Francisco International Wine Competition, receiving the highest Double Gold award. Then in 2013, the Daiginjyo Gokujo was entered into the IWC (International Wine Challenge) held in London, where Kitaya was awarded the Champion Sake of the World.